The Blackspot Sneaker Is Here
2004/09/01
Today, a handful of mega corporations generate a commercial, pseudo "culture" from the top down. Nike is the undisputed champion of logo culture, its swoosh an iconic symbol of global cool. Despite this, Phil Knight flies the flag of a fading empire. His swoosh has been hurt by years of "brand damage" as activists and culture jammers fight back against his marketing and dirty sweatshop labor.
Now it's time to rethink the cool! The Blackspot sneaker is a shoe and a message and a vision of the future -- the world's first global anti-brand. Join us in this quest to create an authentic non-corporate cool and reassert consumer sovereignty over capitalism. (courtesy of Adbusters)